Brightening & Lightening Vitamin C Serum 10% Ascorbic acid & Ferulic Acid 0.5%

1. Start your morning clean
Wash your face with a gentle, non-stripping cleanser. Pat dry—your skin should be clean but not tight.

2. Apply a few drops to dry skin
Use 2–3 drops of serum on fingertips, then gently press into the face and neck. Focus on areas with dullness, pigmentation, or uneven tone.

3. Let it settle (30–60 seconds)
Give it a short moment to absorb before layering. This helps your skin adjust to the low pH and locks in the antioxidant benefits.

4. Follow with hydrators
Apply a serum like Hyaluronic Acid + B5 or a lightweight moisturiser to add softness and boost skin barrier support.

5. Seal with SPF (always)
Finish your morning routine with a broad-spectrum SPF 50. Vitamin C boosts UV protection but doesn’t replace sunscreen.

6. Evening alternative? Use carefully
If using this serum at night, skip retinol, exfoliating acids, or benzoyl peroxide in the same routine. Vitamin C doesn’t mix well with high-pH or aggressive actives.

7. Store smart
Ascorbic acid is sensitive to light and heat. Keep your bottle in a cool, dark place and close the cap tightly after each use.

8. Pro tip:
Pair this serum with Invisible UV SPF 50+ or Blemish Defense SPF 50+ in the morning. For brightening support, alternate with Arbutin 2 % Serum at night.

Ascorbic Acid – 10%:
A pure and potent form of Vitamin C, ascorbic acid is a clinically backed antioxidant known for brightening dull skin, fading dark spots, and supporting collagen synthesis. At 10%, this serum offers an optimal concentration to improve skin tone uniformity and combat oxidative stress without overwhelming sensitive skin. It helps neutralize free radicals caused by sun exposure and pollution, making it ideal for daily protection and glow.

Ferulic Acid – 0.5%:
A plant-derived antioxidant that works synergistically with Vitamin C, stabilizing its effectiveness and extending its antioxidant benefits. Ferulic acid also adds its own line of defense against environmental aggressors like UV damage and infrared radiation, helping to preserve skin’s youthful appearance over time.

Panthenol (Vitamin B5):
Panthenol reinforces the skin barrier and adds calming, moisture-retentive benefits—helping to offset any irritation that may arise from active brightening treatments. It also supports smoother, more resilient skin texture with regular use.

Propanediol + Glycerin:
These dual humectants boost hydration and improve product penetration while creating a soft, dewy finish. They support active delivery without leaving a greasy or sticky residue, making the formula ideal for layering in a morning or evening routine.

pH-balanced base (~3.2–3.5):
Formulated at a low pH to ensure maximum ascorbic acid stability and absorption. This acidic environment is ideal for brightening results while remaining gentle enough for consistent use with supporting actives like ferulic acid and panthenol.

Free from: Fragrance, Silicones, Drying alcohols, Essential oils

What you get is a clinically inspired formula designed for visible radiance and antioxidant defense — combining a gold-standard 10% Vitamin C with ferulic acid for stability, and barrier-loving ingredients for balance. Perfect for anyone looking to even skin tone, boost glow, and prevent environmental damage — without compromise.

Dull, Tired-Looking Skin
Delivers antioxidant power that brightens and energises—restoring radiance and skin vitality with daily use.

Uneven Skin Tone
Pure ascorbic acid helps fade sunspots, pigmentation, and sallow undertones for a visibly more even complexion.

Post-Acne Marks
Lightens the appearance of red or brown blemish scars over time—without bleaching or irritation.

Environmental Stress & Pollution
Shields skin from oxidative damage caused by sun, smoke, and pollution—ideal for those living in urban environments.

Fine Lines & Early Ageing
Vitamin C supports collagen production, helping improve skin firmness and reduce visible signs of ageing.

Normal to Combination Skin
Water-light texture absorbs easily without heaviness or residue—suitable for layering in most skin routines.

Why it converts:
This serum blends dermatologist-approved levels of vitamin C with ferulic acid for enhanced antioxidant performance. It’s a visible glow booster that works on both short-term brightness and long-term skin tone correction—perfect for anyone looking for results without harsh exfoliation or aggressive treatments.

Ascorbic Acid – 10%:
A pure and potent form of Vitamin C, ascorbic acid is a clinically backed antioxidant known for brightening dull skin, fading dark spots, and supporting collagen synthesis. At 10%, this serum offers an optimal concentration to improve skin tone uniformity and combat oxidative stress without overwhelming sensitive skin. It helps neutralize free radicals caused by sun exposure and pollution, making it ideal for daily protection and glow.

Ferulic Acid – 0.5%:
A plant-derived antioxidant that works synergistically with Vitamin C, stabilizing its effectiveness and extending its antioxidant benefits. Ferulic acid also adds its own line of defense against environmental aggressors like UV damage and infrared radiation, helping to preserve skin’s youthful appearance over time.

Panthenol (Vitamin B5):
Panthenol reinforces the skin barrier and adds calming, moisture-retentive benefits—helping to offset any irritation that may arise from active brightening treatments. It also supports smoother, more resilient skin texture with regular use.

Propanediol + Glycerin:
These dual humectants boost hydration and improve product penetration while creating a soft, dewy finish. They support active delivery without leaving a greasy or sticky residue, making the formula ideal for layering in a morning or evening routine.

pH-balanced base (~3.2–3.5):
Formulated at a low pH to ensure maximum ascorbic acid stability and absorption. This acidic environment is ideal for brightening results while remaining gentle enough for consistent use with supporting actives like ferulic acid and panthenol.

Free from: Fragrance, Silicones, Drying alcohols, Essential oils

What you get is a clinically inspired formula designed for visible radiance and antioxidant defense — combining a gold-standard 10% Vitamin C with ferulic acid for stability, and barrier-loving ingredients for balance. Perfect for anyone looking to even skin tone, boost glow, and prevent environmental damage — without compromise.

Ascorbic Acid – 10%:
A pure and potent form of Vitamin C, ascorbic acid is a clinically backed antioxidant known for brightening dull skin, fading dark spots, and supporting collagen synthesis. At 10%, this serum offers an optimal concentration to improve skin tone uniformity and combat oxidative stress without overwhelming sensitive skin. It helps neutralize free radicals caused by sun exposure and pollution, making it ideal for daily protection and glow.

Ferulic Acid – 0.5%:
A plant-derived antioxidant that works synergistically with Vitamin C, stabilizing its effectiveness and extending its antioxidant benefits. Ferulic acid also adds its own line of defense against environmental aggressors like UV damage and infrared radiation, helping to preserve skin’s youthful appearance over time.

Panthenol (Vitamin B5):
Panthenol reinforces the skin barrier and adds calming, moisture-retentive benefits—helping to offset any irritation that may arise from active brightening treatments. It also supports smoother, more resilient skin texture with regular use.

Propanediol + Glycerin:
These dual humectants boost hydration and improve product penetration while creating a soft, dewy finish. They support active delivery without leaving a greasy or sticky residue, making the formula ideal for layering in a morning or evening routine.

pH-balanced base (~3.2–3.5):
Formulated at a low pH to ensure maximum ascorbic acid stability and absorption. This acidic environment is ideal for brightening results while remaining gentle enough for consistent use with supporting actives like ferulic acid and panthenol.

Free from: Fragrance, Silicones, Drying alcohols, Essential oils

What you get is a clinically inspired formula designed for visible radiance and antioxidant defense — combining a gold-standard 10% Vitamin C with ferulic acid for stability, and barrier-loving ingredients for balance. Perfect for anyone looking to even skin tone, boost glow, and prevent environmental damage — without compromise.