Sustainability
The Future of Our Planet
700 Million
People living in extreme poverty worldwide
World Bank, Poverty, Prosperity, and Planet Report 2024
75%
Land Changed by Human Activity
UN IPBES Global Assessment Report, 2019
160 Million
Children involved in child labour globally
ILO & UNICEF, 2021
2.2 Billion
People without access to safe drinking water
WHO & UNICEF, 2023, Progress on Household Drinking Water, Sanitation and Hygiene 2000 - 2002
37.4 Billion Tons
CO₂ emissions from global energy use
World Bank, Poverty, Prosperity, and Planet Report 2024
250 Million
Children without access to education
UNESCO, Global Education Monitoring Report 2022
8 Million Tons
OkyaPlastic waste entering oceans every year
Jambeck et al., 2015, Science
Our planet is currently facing serious environmental and social challenges. At The Purest Solutions, we are aware of these issues and shape our sustainability approach with this awareness. We aim to minimise our environmental impact, use our resources efficiently, and develop environmentally friendly products as part of our responsibility to nature.
At the same time, we support social equality and contribute to various social responsibility projects that assist disadvantaged groups. We remain committed to prioritising sustainability and social responsibility in every step we take toward a better future.

Ethical Ingredient Sourcing
At The Purest Solutions, we believe skincare should be as kind to the planet as it is to your skin. That’s why we ethically source every ingredient with both efficacy and sustainability in mind.
Our formulas are cruelty-free and dermatologically tested, and we proudly avoid parabens, alcohol, artificial fragrance, and harsh dyes. From the start, our goal has been to create clean, honest formulations — free from unnecessary fillers and always
respectful to nature.

Eco-Friendly Refillable Packaging
Our refillable packaging system is designed to make sustainability simple. By offering our best-selling formulas in eco-friendly, recyclable refills, we help you reduce single-use plastic without compromising on convenience or performance.
It’s a small shift with a meaningful impact — making it easier to care for your skin while caring for the planet.
Sustainable Development Goals

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#1 End Poverty
- Food support is provided to curtain number of families monthly.
- Food distribution to the homeless is supported with the cooperation of the Çorbada Tuzun Olsun NGO.
#2 Zero Hunger
- Food support is provided to curtain number of families monthly.
- Food distribution to the homeless is supported with the cooperation of the Çorbada Tuzun Olsun NGO.
#3 Good Health And Well-Being
- Employee awareness increased with donations for days such as Cancer Awareness Day.
- In-corporate basic health needs are met with services such as company doctor, private health insurance, annual check-up.
#4 Quality Education
- University collaborations are developed through TPS Academy community.
- Training and scholarship support is provided to university brand managers.
- School materials and clothing support is provided for the elementary schools in need
- Company employees are offered training on various topics: Occupational Safety Training, First Aid and Occupational Health and Safety Training, Sustainability Training, English training, Excel Training, Product Training, Competition law training
#5 Gender Equality
- Consideration is given to the ratio of female employees and scholars to support women's employment.
- We have 46 scholars, 33 of whom are women (72%) and 13 are men (28%). (44% more female scholars)
- Currently, we have 38 female (49%) and 39 male (51%) employees.
#6 Clean Water Ans Sanitation
- Social media campaigns developed as a solution to the hygiene problem
- Beach cleaning -We provided sanitation with the water bottles we distributed and the contactless water supply at the KÜAD event.
#7 Accessible And Clean Energy
- Our production facility planned in 2023 is based on clean energy
#8 Decent Work and Economic Growth
- Disabled quota will be opened for recruitment in 2023.
#9
#10 Reduced Inequalities
- Women entrepreneur ventures are prioritized for company events.
- Joint collaborations are developed by supporting women entrepreneurs.(Exp: Less Collab)
#11
#12 Responsible Consumption and Production Areas
- We reduce waste generation by reusing the boxes from our factory 3 times.(585 Number of trees saved)
- With our new molds, we prevent product waste in box production. (393 Number of trees saved)
#13 Climate Action
- TPS Heroes: We organize beach and forest cleaning activities at regular intervals.
- 250,000 seeds were planted with Ecording (40% of it grows as trees.)
- 5000 Trees were planted with TEMA NGO.
#14 Life Below Water
- The amount of plastic in packaging has been reduced.
- We provide refill pouches for plastic bottled products.
#15 Terrestrial Life
- Forest stewardship council approved papers are used for product packaging
- TPS Heroes:Park and forest cleaning activities are held at regular intervals
- Dog&cat food was distributed in partnership with HAÇİKO amongs our users with their orders to increase awareness.
- We conserved 761 trees with our box innovation.
#16 Peace, Justice And Strong Instituions
- Plans are being made to establish a sustainability commission within sector stakeholders and start negotiations with the ministries.
#17 Partnerships For The Goals
- We develop collaborations with various non-governmental organizations and institutions for a better world. (HACIKO, Support to Life, Çorbada Tuzun Olsun)

At The Purest Solutions, we align our actions with the United Nations Sustainable Development Goals (SDGs) — a global blueprint for a healthier planet and society. From responsible ingredient sourcing to refillable packaging and waste reduction, every step we take is rooted in transparency, ethics, and environmental care. We’re committed to creating skincare that not only respects your skin, but also contributes to a more sustainable, inclusive future for all.
Our Sustainability Journey
2020
Partnerships with Support to Life Association and Hachiko
2021
Ecording Partnership
2022
Establishment of the Sustainability Department
First Internal Sustainability Report
KUAD Upcycle Project Award
KUAD Innovation Zone Project Award
Istanbul Marketing Awards – New Product in Packaging Design Award
2023
Partnerships with “Çorbada Tuzun Olsun” Association and Impact Circles Foundation
Turkey’s First and Only Plastic-Free Festival: “Plastic-Free Festival”
Watsons Beauty and Personal Care Awards – Best Sustainable Lifestyle Product of the Year Award
Launch of Refill Product
2024
Life Cycle Assessment of 21 Products
Istanbul Marketing Awards – Sustainability Activities Involving Corporate Employees – TPS Heroes Team
First Corporate Sustainability Report
Partnership with Hatay Surf Center
Sea Together
2020
Partnerships with Support to Life Association and Hachiko
2021
Ecording Partnership
2022
Establishment of the Sustainability Department
First Internal Sustainability Report
KUAD Upcycle Project Award
KUAD Innovation Zone Project Award
Istanbul Marketing Awards – New Product in Packaging Design Award
2023
Partnerships with “Çorbada Tuzun Olsun” Association and Impact Circles Foundation
Turkey’s First and Only Plastic-Free Festival: “Plastic-Free Festival”
Watsons Beauty and Personal Care Awards – Best Sustainable Lifestyle Product of the Year Award
Launch of Refill Product
2024
Life Cycle Assessment of 21 Products
Istanbul Marketing Awards – Sustainability Activities Involving Corporate Employees – TPS Heroes Team
First Corporate Sustainability Report
Partnership with Hatay Surf Center
Sea Together
